PAID CONTENT FOR THE EUROPEAN CAPITAL OF SMART TOURISM INITIATIVE
What do Bordeaux, Valencia and Middelfart have in common? These French, Spanish and Danish cities are pioneers in the travel sector, envisioning a new way of welcoming all visitors — one that’s kinder to the planet and spotlights local culture, often through digital innovation and increased accessibility. Bordeaux and Valencia are the joint 2022 European Capitals of Smart Tourism, an annual honour supported by the European Commission, which promotes cutting-edge approaches to tourism across Europe. Middelfart, meanwhile, has
