In aworld of TikTok dances and BookTok videos (for the uninitiated, that’s the term used for the book community on TikTok), you might be wondering what place Instagram has in the influencer space, and for book publishing in general. Instagram as a platform has been around since 2010, and has become one of pillars of modern day social media. Although the internet landscape has changed rapidly ever since then, the platform is agile, continuing to adapt and maintain relevancy twelve years on.
It’s impossible to write about Instagram in the present day without mentioning TikTok, which has vastly impacted the content that we now share everywhere online. While Instagram has been successful in hosting video content for some time in the form of Stories (and a later, less successful attempt with IGTV), photos were still king of the Instagram feed before TikTok became popular in 2020. While we were
