The annual Giro d’Italia is one of the most iconic cycling events in Italy, if not the world. Since 1909, the multi-stage race has become a symbol of athletic endurance and community spirit as hundreds of riders weave their way through the hillsides, towns, and picturesque Italian landscapes.
Italian espresso machine manufacturer Faema sponsored its own Faema team from the 1950s to 1970s, which to this day, remains one of the most successful teams of the Giro d’Italia. More than 50 years later, Faema has returned to cycling and its sponsorship of the iconic race.
“We really wanted to return to the world of cycling and enter into this partnership with the Giro d’Italia. Faema will be official sponsor of the competition for the next three
