When Cafetto Director Chris Short received confirmation that his business would be the Qualified Cleaning sponsor for the 2022 World Barista Championship (WBC), World Brewers Cup (WBrC), and World Cup Tasters Championship (WCTC), it was a full circle moment for the company that had pioneered cleaning and sanitation products in the prestigious global competitions.
“There was no cleaning equipment sponsorship of the World Coffee Championships (WCC) until I proposed the idea in 2008,” Chris says.
“I had gone to Vancouver in 2007 at the suggestion of my friend, Instaurator, to witness the qualification process for grinders and coffee machines involved in the competition. I then thought about the need to have clean machines on stage at all times for the world’s best baristas. I wrote a proposal to the WBC board, they came back
