Transcendence isn’t elusive when you commit fully to it. Gibran Baydoun, 33, spent a good part of his life suppressing the call of destiny until he relented. The sweat of his ardour is what’s made his hustle holy. Today, his BYGB (By Gibran Baydoun) seal adorns four concepts: Lucali BYGB, Etta, Corduroy Palace and Proper Slice BYGB. Here, he testifies to the life-defining, story-shaping power of his calling.
You moved to Singapore six years ago. Given where you're at now, what does that decision mean to you?
I came to Singapore in a weird way; I came here running from something, not looking for something. I was so disillusioned and jaded with the New York dining scene, that I decided to go the furthest point away. It was hard, because New York
