It has been twenty months since I became a content creator on TikTok, or, more specifically, BookTok. For those unfamiliar, BookTok is a niche little corner on a video-sharing social media app. Cute, right? It has been twenty months since my life did not revolve around creating/ editing/posting content, accepting/ reading/reviewing advanced reader copies, and interacting/fielding notifications in my comment section. Twenty months since BookTok launched me into the book industry, first as a reviewer, then as a selfpublished author, and soon, as a traditionally published one. Such is the power and influence of BookTok.
What’s the BookTok effect?
BookTok took the print industry by storm in 2020 and is largely responsible for the increased profit margins since. The BookTok hashtag was used 12.6 billion times in 2021 and has firmly instated itself as a virtual community for readers. I think it’s fair to say that the platform has influenced change in publishing; changes in marketing strategy, changes in
