Kiwi sisters Kate Cullwick and Prue Watson are the duo behind Foxtrot Home, an online homeware brand. They started out selling linen goods, and have now branched out into making a collection of premium wool throws that, from paddock to bed, are completely produced here in Aotearoa.
The sisters say it is the ultimate dream to be 100 per cent New Zealand-made, which is what they have achieved with their wool range.
After deep-diving into homeware research mid-pandemic, Cullwick, who handles the marketing side of the business, discovered that it was possible to create woollen homewares completely within New Zealand, starting from her own farm.
“It was a moment of, oh my gosh, did you know that there’s factories in New Zealand that do knitting and weaving and processing of wool from people’s farms into product? And we’re sitting on all this wool that is undervalued.
