Entrepreneur

The Hottest Trends for 2023

Where are the best business opportunities of 2023? We have some ideas.

As each year draws to a close, we at try to envision the year ahead for franchising. To do this, we start with some big questions: What’s happening in the world, and what’s predicted to happen? Which industries are attracting new franchises? Which established industries are experiencing high unit growth? Where’s the most spending and excitement? Then we add a bit of the intuition we’ve gained over decades of covering this industry—and identify 10 categories we believe will thrive next year.

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