The motor show is dead. It was already drunkenly swaying on its feet and coughing up blood before the pandemic, but lockdown handed carmakers a useful cost-cutting case study. Does not spending millions on a poncy display stand, peppering it with grinning droids in matching outfits and twirling turntables bearing the latest showroom models make a blind bit of difference to how many new cars you shift? Or how many hits your website gets?
‘No’ appears to be the answer, and motor shows are having their life support switched off at the wall. Apart from Geneva. That’s now being hosted in Qatar. Because the only way to make an event less dignified than not bothering at all is to lace it with a human rights furore.
You’d expect the
