OK, before we get into the car, we have to deconstruct the brands. What is Cupra? It’s a subsidiary brand of SEAT, which itself is a Spanish brand owned by Volkswagen. Cupra was created in 2018 by the marketing department because it needed a fresh approach to attract Gen Ys and millennials, who don’t want to drive the same brands as their parents and grandparents.
So Cupras, just like Skodas and the more affordable
