Business Today

HUNTING FOR THE RIGHT RECIPE

CHOLE BHATURE IS not just a food item, but an emotion for the people of Delhi. But chole bhature is not the only delicacy that can claim a place in people’s hearts. There’s Lucknow’s tunday kabab, Hyderabad’s biryani, Kolkata’s rosogolla and many more such food items from across the country that can make food aficionados salivate just by their mention.

Till now, the only way to savour the original taste of these delicacies was to visit very specific outlets in the cities which lend them their fame, and sample them. But now, Zomato is going the distance to bring these famous dishes from around the country to your doorstep with ‘Intercity Legends’, its latest venture. For instance, if you’re craving some good old chole bhature from the popular Sita Ram Diwan Chand—in Old Delhi’s Paharganj area—in your living room in Mumbai’s Lower Parel, Zomato can deliver the dish to your door-step by the next evening for as little as ₹720, after taxes.

This is the newest business Zomato is trying to build. Launched in August 2022, Zomato Intercity Legends, an inter-city food-delivery service, allows customers to order anything from Kolkata’s in Bengaluru to Delhi’s in Mumbai. The platform has partnered with logistics companies

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