Apple’s most recent financial quarter has come and gone, and the company posted (yet again) record revenues, pulling in a zillion dollars and ending its latest fiscal year with just shy of $100 billion in profit alone.
Let that sink in. A hundred billion dollars is such a large number as to be utterly incomprehensible to most of us who will never approach anywhere near even a single billion in our lifetime. It’s bigger than the gross domestic product of some countries—and not just a few, but more than half of the countries in the world. Most of them. And again, that’s profit, not revenue, which was a soaring $316 billion, putting it in around the top 40 countries.
On the one hand, good for Apple. There was a time in living memory when
