Great ideas for businesses often come through personal experience. For Tom and Hannah Wrench the genesis for starting up Smile Box came in 2017 with their own search to find the ideal small gift for someone.
As Tom puts it, “just a little something to let them know we were thinking of them”.
“But we couldn't find anything online that cost less than an arm and a leg. So, we thought, why not put something ‘affordable’ out there to see how it goes?”
Tom and Hannah launched a very basic website with just a few gift options