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Legal cannabis has always had an outsized and unjust share of obstacles — but it now faces a perfect storm of calamity. From inflation and oversupply to punitive tax systems and illicit market competition, small cannabis retailers and brands are struggling to survive.
With so many factors beyond their control, the best way for cannabis businesses to compete in this brutal environment is by leveraging customer relationship management (CRM). By adopting CRM strategies and tools, cannabis brands and retailers can tap into their existing customer bases, increase revenues, and lay the infrastructure to compete once cannabis is federally legal. Retailers and brands often
