Entrepreneur

WHAT THE BIG MOMENT LOOKS LIKE

Let’s say you find a brand you love. You do your research. You run the numbers. You and the franchisor make sure you’re a good fit. And then, if you’re still interested, it often all comes down to what’s called “Discovery Day.” That’s where you meet the executives, get hands-on experience with the brand, and finally decide whether you’re ready to make the leap, and put pen to paper.

So, what’s it like? We sent a photographer to capture one of the franchising world’s most colorful Discovery Days—because it’s hosted by Unleashed Brands, which

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