The last year and certainly events in recent months have left me wondering … does activism have a place in business?
I’ve seen this managed successfully by some of the bigger brands and dismally by others.
Brands like Dove, Nike and Heineken, for instance, have taken a public stance on social issues from politics, gender, racism and, in the case of HSBC, even Brexit.
2020 is arguably the year of the 21st Century for global activism, and honestly, it seems to be a great thing.
