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UST IS A BIG PART OF EVERY BUYING DECISION. IT’S THE confidence to know that you can believe a product or service’s sales pitch, that it will do whatever it is supposed to do and that you won’t later regret having spent
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UST IS A BIG PART OF EVERY BUYING DECISION. IT’S THE confidence to know that you can believe a product or service’s sales pitch, that it will do whatever it is supposed to do and that you won’t later regret having spent
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The Customer Advocate and the Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior
byMichael W. LowensteinAudiobook
Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization
byMarcia YudkinEbook
2013 Consumer Action Handbook: Be a Smarter Consumer
byFederal Citizen Information Center, Office of Citizen Services and Innovative Technologies, U.S. General Services