At first glance, nature and science might seem like unlikely bedfellows. And yet, in the world of biotechnology, they are actually something of a match made in heaven. Like chocolatedipped potato chips and tailored suits with trainers. They shouldn't go together, but if the latest ‘clean technology’ is proving anything, it's that perfect pairings are often born out of the unlikeliest of sources.
Yes, natural ingredients reinvented in a petridish are offering up superior benefits for your beauty routine and, more importantly, the planet. No wonder, then, that beauty brands are jumping on the bio bandwagon. The process has been around for aeons (wine and cheese are forms of biotechnology) but growing consumer demand for sustainable beauty has led brands big and small to tap into the power of biotechnology. “In the beauty sector, companies are recognising that they can build on nature's foundation, combining it with biotechnology to accelerate everything from new product development
