We check out what our advertising supporters have been up to with their latest demonstrator vehicles.
Countless videos have been made poking fun at things that Americans find normal but that British people do not understand; and vice versa, of course. Because the truth is, despite speaking the same official language we often approach aspects of life and work from different angles.
The divide can be bridged, which is why we're glad Taco Bell can now supply customers with a tasty burrito from 100 outlets in the UK. But it can also fail, as evidenced by the appearance and disappearance from the UK of big American brands such as Chrysler and Chevrolet.
So how has HP Tuners (HPT) – the largest provider of ECU diagnostic and calibration solutions in the US – tried to ensure that its products are a success in the UK and broader European market? By trying to think like Europeans.
