Instead of big gifts, do this for your sweetie

The strongest relationships are built on efforts couples make every day, not just on holidays—so don’t fret if your Valentine’s Day is a flop.

“The more ridiculous the date, the better in my opinion.”

As Valentine’s Day approaches, people prepare to woo their romantic partners with dinner reservations, flowers, and expensive gifts. Some of the extravagance will be well-received. And sometimes, February 14 turns out to be a dud. But there’s hope.

Kale Monk, assistant professor at the University of Missouri, has done extensive research in how couples in romantic relationships deal with transitions and instability.

Here, he offers some insight on the importance of Valentine’s Day to relationships and how partners can show each other they care on Cupid’s favorite day:

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