Don’t Be Embarrassed to Commit to the Bit

Before last summer, Adonna Biel, a 27-year-old who works in communications, did not consider herself a fan of the high-energy rapper Pitbull. She knew the hits—“Timber,” featuring Kesha; the club smash “I Know You Want Me”—because Pitbull was elemental to the 2010s pop music that Biel had grown up hearing. But she’d given Pitbull little thought until last July, when she heard that he was performing an hour away from where she lived in Washington, D.C. She mentioned it offhandedly to some work friends. Things escalated. Within days, Biel and five of her colleagues—who had spent hardly any time together outside of the office—got their hands on VIP tickets.

Not only that: They assembled a collaborative playlist of Pitbull tracks. They rented a car, which they dubbed the “Pitbus,” to take them to the concert.