SMOOCH
ALISHA RAMASAR
START-UP COSTS: ‘In terms of start-up costs, it’s all my own money. I used my pension payout.’
TURNOVER: ‘My turnover in the first year was totally unexpected, but I put everything back into the business. Everything’s going in the right direction; I just have to be patient.’
forced to close her Joburg-based ad agency during lockdown, Alisha Ramasar pivoted to the beauty industry. She started a smart range of skincare and beauty essentials that has grown enormously in just two years. With affordable vegan and cruelty-free products, SMOOCH is a globally minded brand that is also sold in Kenya and the US.
How did you come up with the idea for SMOOCH?
During lockdown, I played around with different ideas, until one day I queried
