Randy Nonnenberg admits that when he and his car buddy Gentry Underwood hatched a plan to basically entertain themselves and amuse a few other car buffs along the way back in 2007, they had no clue they were about to alter the way an entire hobby did business.
The pair launched Bring A Trailer (BaT) for kicks, and 15 years later, the online collector-car site has wrapped up more than $1.3 billion in annual sales. That’s just in 2022 alone!
Buying and selling fun cars on the internet is not a new idea, of course, but Nonnenberg and BaT have hit on perhaps the best formula there is for bringing eager buyers and sellers together.
Recently, the BaT boss submitted to the Old Cars “10 Questions” treatment.
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OLD CARS: Do you remember when the first time the idea for a site like this came to you? Was there an a-ha moment?
There were different flavors of BaT. A lot of people ask about that…The early days, it was a different thing. We were starting it not