Modern Rodding

Barrett-Jackson CUP 2023

The Barrett-Jackson auctions are well known for their automotive venues. In an attempt to become more inclusive of all parts of the automotive world, they initiated the Barrett-Jackson Cup a few years back. Initiated to recognize more than cars that are just auctioned, the Barrett-Jackson Cup brought out 50 of some of the finest hot rod builds in the country to compete for one significant award and a cash prize. Initially it was the late Pete Chapouris, of SO-CAL Speed Shop fame; Bobby Alloway, of Alloway’s Hot Rods; and Bob Millard, a lifelong indoor car show judge, who were the threeperson team who determined the overall “Cup” winner.

Originally held in Reno, Nevada, the pursuit of the Barrett-Jackson Cup has moved for the second time and for the foreseeable future, to Scottsdale, Arizona, where it is a major part of the largest and arguably most exciting of the Barrett-Jackson Auctions. It is a

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