The Atlantic

Something Odd Is Happening With Handbags

Where do shoppers turn when an industry built on novelty runs out of new ideas?
Source: Illustration by Daniel Zender / The Atlantic; Getty

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Nearly half a decade has elapsed since I last worked in the fashion industry, but one thing from my previous career remains a compulsion to this day: I look at people’s purses. In the brain space that might otherwise be occupied by dear childhood memories or the dates and times of future doctor appointments, I tend to an apparently undeletable mental spreadsheet of who is carrying what. Bottega Veneta Cassette, green padded leather, Soho, 20-something woman. Louis Vuitton Pochette Métis, logo canvas, Hoyt-Schermerhorn subway stop, 40-ish woman. For 10 years, these data points informed my obsessive, detailed coverage of the luxury-handbag market. Now they just accumulate. Rarely do I see something I can’t place.

Over the past year or two, though, something largely unprecedented has been happening on people’s shoulders. Old bags are back. A significant—and growing—number

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