Mention Bulgari and its Serpenti icon inevitably comes to mind. The serpent is firmly woven in with the brand’s history and has become synonymous with the Roman jeweller today, 75 years since it was first introduced on a jewellery watch designed to be wrapped around the wrist. At that time in 1948, the image of the Serpenti was rather stylised; its linked body was crafted using the revolutionary Tubogas technique of metalworking, which gave the bracelet flexibility and suppleness by wrapping strips of gold around a coiled spring without soldering. It was not only an indication of Bulgari’s innovative spirit, but also foreshadowed the transformative, future‑oriented nature of the Serpenti that was to come.
In religion and mythology, snakes and serpents have long been symbols of
