When it comes to visualising an audience for her designs, Amy Sinibaldi chooses to look no further than herself: “I’m my own worst critic and the hardest to please, so my goal is to design for myself”. Trying to please the masses with a pattern often feels like a losing battle, she shares – and as someone who was once a consumer of fabric designs before being a creator, what better to guide that work than her own instinct?
Though Amy’s foray into fabric began
