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Popular music experienced a seismic shift in the 1960s as the smooth sounds of artists like Pat Boone and Connie Francis gave way to The Beatles and The Rolling Stones. Singers who couldn’t adapt to “She Loves You (Yeah, Yeah, Yeah)” then turned to Nashville for material that felt more closely akin to the Great American Songbook.
A new genre emerged called Countrypolitan, and one of its originators, though he is rarely credited as such, was Dean Martin. Ten years before pop became rock, Martin had already recorded, was comprised entirely of songs about life in the South.