Since the advent of the internet and social media, fewer business people are approaching traditional media to offer their expertise, despite the massive promotional and reputational benefits this creates.
Many businesses post advice on their social media feeds, but with so many doing this it's difficult to stand out above the competition as an industry leader. It's also unlikely that most potential clients will even see this information.
The first special thing about news media coverage is the reputational benefits it creates. The third-party endorsement it offers is priceless and it's the best way to ‘stand out’ from your competition. This is
