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Seamless THE FUTURE OF THE MAC IN AN AI-LED WORLD

In a world where artificial intelligence is increasingly becoming an integral part of our lives, Macs are emerging as AI production stations for workflow, creative production, and personal entertainment, serving as a bridge between humans and computers for the next generation.

MACBOOKS IN AN AI AGE

With AI taking over low-level tasks such as coding, content production, and support, the new role of Macs is to act as an interface between humans and AI, enabling us to interact with and manage our AI assistants. The new role of Macs is particularly relevant for professionals working in creative fields. With the help of AI, they can increase their productivity, speed up their workflow, and produce more engaging content. For instance, video editors can use AI to automate time-consuming tasks such as color grading, audio synchronization, and object tracking.

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