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I STILL remember the shock of my Hyundai i30 N encounter at the car’s launch in Italy. Perhaps the most surreal moment was when sitting behind it recording the exhaust note; having both a Hyundai badge and a gargling, crackling twin-exit exhaust in the same frame didn’t really compute.
It was like nothing Hyundai had ever produced up until that point. Bringing the right people on board, including former BMW M chief Albert Biermann, and letting them loose