In 1988 Piaggio was keen to promote its revolutionary new scooter; so keen that it invited a select number of Vespa dealers to Italy for a trip that combined a visit to the Milan motorcycle show, the factory at Pontedera and of course a test ride of the new machine. Having been frustrated by the Cosa being positioned, literally, out of reach at the Milan show the group had to wait for their private preview in Pontedera. The report, in ’s ‘Norrie’s Bits’ column, ran to four pages and included a summary of the factory’s operation together with details of the company’s finances. For our Lexicon we’ll
