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If you walked through Balch Fieldhouse and into the bleachers at Folsom Field during the past two football seasons, you saw them: PointsBet advertisements. They were on the scoreboard, on the sidelines, on the Jumbotron.
The marketing bonanza began almost three years ago when CU Boulder signed a much-talked-about, five-year, $1.6 million deal with PointsBet, a sportsbook launched in Australia in 2017 that opened its U.S.