The European Business Review

ChangeNOW: WHERE SUSTAINABILITY SOLUTIONS ARE FOUND – AND ACCELERATED

Q Thank you for meeting with us today, Mr Lefebvre! It's a great honour to speak with you. ChangeNOW has grown rapidly over the past few years and has become a platform for showcasing innovative solutions for sustainability challenges. Can you tell us a little of the story of its foundation and your original vision for the company?

A I always wanted to be an entrepreneur who would have a positive impact. But the fact was that I did not know where to start, how to meet my peers or investors. There was no clear place in the world where the people who wanted to develop solutions for a better world meet and find support.

I wanted to change that, because in 2015 I was convinced that it was time to do something, to seriously get the job done and try to collectively solve the most urgent issues of our planet.

I grew up as a kid hearing that “the next generation will have the responsibility to handle the sustainability crisis”. Then, when I turned 30, I realised that this “next generation” was ours, and that we do not have any more time to lose, so let's get into it.

So we created the first ChangeNOW summit in 2017 to showcase the solutions and gather the international ecosystem of impact. In just

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