Currently available for testing in limited beta, Google’s new Search Generative Experience (SGE) shifts the site from being a search engine that links the best content to a publication offering its own mini-articles. But instead of hiring expert writers to do the work, Google employs an AI that ingests data from human-authored content and spits out weaksauce advice with no expertise or authority to back it up.
Old product listings, poor advice
Let’s take this query: “What’s the best CPU?” There’s a very noncommittal set of text (bottom right) saying that you should consider performance, speed and power
