NZ Marketing

Influence The compelling end of an era

Several years ago, I wrote a review about the late Tim Bell’s memoir and it seems, in retrospect, a little too fawning.

Focused on the notorious, persuasive charm he developed as ‘the third Saatchi’, it predates the tawdry end to his political PR career, and the demise of the disgraced powerhouse firm he founded, Bell Pottinger.

The company collapsed into administration in the

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