WHAT ARE WE SEARCHING FOR?
Google’s Year in Search 2022 report exposes what’s on the minds of New Zealanders and Australians.
The report offers a deeper understanding of search trends and offers valuable insight for strengthening marketing strategies and staying ahead of the curve. Here are three key findings.
1. Soul searching
People are taking a deeper look at who they are and who they want to be, free from societal and workplace constraints. They are exploring both their cultural identity as global citizens and their local roots, searching for connections to different cultures and delvingpercent stating they would refuse a job if they couldn’t work from home.