Small businesses are the backbone of the Australian economy. But for many budding entrepreneurs, it makes financial sense to be part of a franchise rather than start a venture from scratch. It can mean instant brand recognition that sets your business apart from others and triggers a flow of orders from day one.
According to Angus Raine, executive chairman of the Raine & Horne real estate franchise group, the benefits of a franchise go beyond a big brand. They can include a larger referral network, greater marketing and advertising resources, ongoing training programs, access to mentors, internal recognition and awards, and a superior suite of technology services. “These advantages play a significant role in the success of Raine & Horne,” he says.
