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When Chanel first unveiled its Metiers d’art collection in Dakar, Senegal, in December 2022, it was an ambitious first in many ways. Chanel had already shown previous Metiers d’art collections in out-of-the-box locales like Monte Carlo, Edinburgh, Dallas and Salzburg but it was the first time the House had ever presented in the African continent.
The presentation in Senegal signalled its artistic influence as a bonafide cultural capital, in fields ranging from fashion to cinema to dance to contemporary art. By inviting a slew of celebrity guests including Naomi Campbell and Pharrell Williams, and