The Atlantic

New Mark Zuckerberg Dropped

The tech CEO is trolling Elon Musk and posing shirtless with UFC champions. Why?
Source: Photo-Illustration by The Atlantic. Source: Getty.

Mark Zuckerberg is having a nice summer. By his own account, he’s in great shape, owing to a fondness for mixed martial arts and a propensity for doing calisthenics while wearing a camo-print weighted vest. He has recently welcomed a new daughter to the world; placed in jiu-jitsu competitions; appeared sweaty and shirtless with the UFC champion, Alexander Volkanovski; and enjoyed the attention from engaging in some light trolling of Elon Musk. Zuckerberg’s also been busy at work: On Monday, he boasted that it took only a few days for more than 100 million shiny influencers, anthropomorphized brands, and regular humans to sign up for Threads, his company’s new Twitter clone. As with any acquaintance in your Instagram feed who starts posting more workout selfies, one gets a sense that the tech billionaire is feeling himself right now.

All this peacocking is yielding distressing results: This weekend, real, non-AI-generated people in my social and his Q score with genuine interest and for the Meta CEO’s success. noting that the Meta CEO might be “cool again.” A colleague recently suggested to me that we might be experiencing a , a phrase that caused me to briefly lose consciousness. Respectfully, what is going on here? Have we succumbed to a national moment of amnesia in which Facebook’s many political and privacy sins have been absolved or memory-holed? Are people, and especially those who can’t stand Musk, falling for a PR campaign? Or are we, for the first time, glimpsing a version of the Facebook founder who has simply stopped caring what everyone thinks? Is Mark Zuckerberg finally free?

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