The Wrath of Goodreads
This article was featured in One Story to Read Today, a newsletter in which our editors recommend a single must-read from The Atlantic, Monday through Friday. Sign up for it here.
When Megan Nolan published her first novel, fellow authors warned her in “ominous tones” about the website Goodreads. The young Irish writer looked at the book’s listing there in the winter of 2020, the day the first proof copy arrived at her house. “Nobody but me and the publisher had seen it,” she wrote recently. “Despite this, it had received one review already: two stars, left by someone I had inconsequential personal discord with. It was completely impossible for him to have read the book.”
The terrible power of Goodreads is an open secret in the publishing industry. The review site, which Amazon bought in 2013, can shape the conversation around a book or an author, both positively and negatively. Today’s ostensible word-of-mouth hits are more usually created online, either via Goodreads or social networks such as Instagram and TikTok.
Publishers know how important these dynamics are, and so they send out advance reading copies, or ARCs, not just to independent booksellers who might stock a title, but also to influencers who might make content about it. “There’s an assumption that if you receive an ARC that, told me—“whether that’s on your Goodreads, on your Instagram, on your TikTok, tell other people in your bookstore, or whatever. And so that’s how it ends up that there’s so many reviews of a book that’s not out yet.”
