The Magnus’ Marketing Minute seems to have recently evolved into “applicable insights from a book I recently read,” and today’s article is really no different. As of late, I’ve been interested in hardwiring good habits into my business practices and life, so I’ve been reading (and listening to audiobooks of) Atomic Habits by James Clear and Switch by brothers Chip & Dan Heath.
Personally, I love new ideas. I thrive on innovation. Problem-solving brings me joy.
Occasionally I’ll be driving home from dinner, and I come up with a brilliant new idea for a business solution and fully engage my brain in the logistics of making it work. But, because my focus was fully on that, I’ll accidentally abandon the leftovers in the car overnight.
It doesn’t take much for me to focus on big ideas (the
