Anuj Dua is Royal Enfield’s Head of Business in the Asia Pacific. A Royal Enfield employee for the past seven years, he took over the role about 12 months ago and he, as well as a handful of other Royal Enfileds bigwigs, were in Australia recently for the national launch of the Super Meteor 650.
The bike’s a really big deal for the Indian brand – the third such machine to spawn from the hugely popular 650 parallel-twin platform which includes the Interceptor and Continental GT launched five years ago now. But, as both AMCN spy shots and carefully worded statements from the brand have confirmed, it certainly won’t be the last.
Warm and engaging, Anuj immediately strikes me as too nice a bloke to be put in charge of what’s surely one of the quickest expanding regions for one of the world’s fastest-growing brands. Which is probably why he stops me after my first question and says we need to wait for ‘Yaddi’, who also wants to sit in on the interview.
The Chief Commercial Officer since 2022, Yadvinder ‘Yaddi’ Singh is a former Honda executive and is now charged with steering the global growth of Royal Enfield across all regions. The night before
