One of the biggest things writers hear about is the importance of building a platform. Generally, this has been translated as “grow a big social media following.” While “writer lifts” and “follow trains” seem like an easy way to build a platform, it’s not enough. First, inflating follower counts with people who likely aren’t interested in buying your books doesn’t do you any favors. And second, authors who focus exclusively on growing social media followings open themselves to risk—as we’ve seen with the recent upheaval on Twitter.
However, platform can also be a strong organic search presence to grow monthly web traffic, which takes time to develop. This is why setting up a website earlier in your writing journey and not relying only on social media is so
