Mini E-type
When advertising the Mini in the early ’80s, BL tended to adopt a humorous approach. The car was great fun to drive, so why shouldn’t its advertising and marketing be equally entertaining? So, when the latest versions were announced using the same high-economy A-series engines as the Metro HLE, this advert jokingly referred to the latest Mini as the E-type.
The headline grabbed the reader’s attention: “It’s amazing what you can get up to in a new E-type”. And the text below the cropped head-on shot of the latest Mini explained how the newcomer offered 60mpg at
