BEFORE
401(k)
OYSTER
AFTER
ment has never been the most exciting prospect and can be challenged strategic design firm Godfrey Dadich Partners to put a more appealing spin on the concept. The result: OYSTER (Optimize Your Savings to Enjoy Retirement), an acronym that lends itself to an app-based investment tool whose full name reminds people of its purpose. The metaphorical oyster, says Allie Fisher, partner and head of creative at GDP, evokes “gradual growth, asset protection, and eventual treasure” while also telling “a richer story about the benefit on the other end of your investment.” —
