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This Women’s World Cup has been compelling viewing. Fans enjoyed a heady mix of breathtaking skill, dramatic incidents and unexpected results, with record attendances and viewing figures at every stage of the tournament.
But it’s not just women’s football that’s enjoying momentous growth. Rugby, cricket and netball have seen record-breaking crowds this year, vast increases in TV viewing figures and new sponsorship deals, with England’s women’s sides enjoying unprecedented success – far more so than their male counterparts.