DID you go to the Goodwood Festival of Speed? JLR had a big exhibition stand with prominent Range Rover, Defender, Discovery and Jaguar branding, but no green ovals. You’ll remember that after the company’s April rebranding announcement, a spokesperson clarified the Land Rover name would not disappear and continue as a ‘trust mark’ on some vehicles, while remaining ‘the cornerstone of our business’. But not at Goodwood.
The building was rather at odds with the expensive ‘Reimagined Luxury’ inside, reminding me of a discount warehouse on an out-of-town retail park. A
