he importance of breeding objectives for a commercial herd was discussed during the Afrikaner Bushveld Study Group's ‘School of Beef', hosted at the recent Thabazimbi Show. Breeding objectives should be tailor-made for each herd, depending on the environment, breed type, market requirements and production system. Selecting specific breeding material to improve your herd can be a challenging process. The lack of specific breeding goals for your herd could result in the aimless selection of a breeding bull, and this can place the genetic potential of your cowherd at disadvantage. The interpretation of the auction catalogue, especially on traits of economic importance such as fertility and growth, are essential tools for the commercial beef producer. Fertility and growth will enhance the optimum number and weight of weaner calves, in order to
