The Atlantic

A New Coca-Cola Flavor at the End of the World

Y3000, the latest Coke flavor, was purportedly made with the assistance of AI. What does it taste like?
Source: Illustration by Paul Spella / The Atlantic. Source: Getty.

Coca-Cola often experiments with new flavors, and they’re usually flavors you can imagine, having tasted them before: vanilla, cherry, lemon. But the latest is called Y3000, a reference to the far-off year 3000, and one that Coca-Cola says was concocted with the help of, in some way, artificial intelligence. It smells like circus-peanut candies and tastes mostly like Coke.

The company this soda was made to evoke a “positive future,” with a label that has “a futuristic feel,” due to its color palette of silver, violet, magenta, and cyan. The Coca-Cola logo on the Y3000 bottle is made of “fluid dot clusters that

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